It is well known that it is not enough for a excellent ranking to just have an optimized website for the keywords. More important are links from other websites to your site. There are different types of links and it is always good to understand a little bit about it.
If you find a website with witch you want to exchange links contact the webmaster and offer him a link from your website. You get a backlink pointing from his site to your website if he agrees. Those links are reciprocal links or Two Way Links. Bear in mind to ask for a link from related sites, they are more important to Google. Look for links from your competitors, they are most related. But you don’t want to advise the product of your competitors, you would rather sell your own one. more..Getting Backlinks
By the way a Two Way Link is not very significant for a good ranking in Google, sure it is still better than no link. Google likes One Way Links. Thats a link pointing from the other website to your website, and you don’t link back to the other site. Web directories give you such links. But they are not very important for search engines. Because they are very related, One Way Links from your competitors would be again the best. But no one wants to link to your site and get nothing in return.
You can proceed rather different if you have two partners, B and C. You (A) link to B and B links to C and not back to A. C gets a link from B and in return links to A. All are linked in a triangle: A -> B -> C -> A. Everyone gets an incoming link, but for which there is no direct outgoing link. Search engines evaluate each incoming link as a one-way link. This is the best for your ranking. more..getting many backlinks
If you have several domains you can achieve improved ranking with smart linking. But if you have only one or two sites? One Answer are Link Networks. Thousands of sites of the members are linked together. The three- or polygonal linking takes place over the network for a moderate monthly payment. more..increase your pagerank


